Doing the right thing,
doing the thing right.
I craft meaningful user experiences from start to finish, from research to strategy, design, and implementation. I also have a soft spot for marketing, especially branding, brand awareness, and lead generation.
Companies I have worked with
WHAT I CAN DO
Skills and Expertise
UX Generalist
As a UX Generalist, I bring a versatile skill set that spans the entire UX design process—from research and testing to prototyping and implementation.
I excel at collaborating with stakeholders to create user-centered solutions aligned with business goals. With expertise in design thinking and user research, I’m able to identify challenges and deliver effective, impactful solutions.
Visual and Marketing Designer
With extensive experience in visual and marketing design, I bring a keen eye for aesthetics and a deep understanding of branding and marketing strategies. I specialize in crafting compelling designs that effectively convey a brand’s message and vision, and I am highly proficient in a range of design software and tools.
Lead
As a leader, I have experience guiding small design teams, offering mentorship and direction to ensure our work is cohesive and of the highest quality.
With excellent communication skills, I collaborate effectively with both team members and stakeholders, consistently delivering high-quality results through a well-rounded skill set and strong leadership.
WHAT I BELIEVE IN
My Core Values
value #1
Prioritize people
As a UX designer, I believe in putting people first—not just in the experiences we create but also by supporting the team that makes them happen.
VALUE #2
Be an optimizer
With strategy and a clear vision, I focus on allocating the right resources in the right places to create high-quality solutions that meet business goals.
VALUE #3
Find a way to win
I approach challenges with creativity, always finding solutions that work without compromising my top priority: putting people first in the design process.
SOME
Testimonials
Elisa Ivany
It is rare to work with someone who continually exceeds expectations. Catalina has been that person for me. She is truly one of a kind. I have had the great pleasure to work with her at two different companies and I hope that I get the chance to work with her for many years to come. Not only is her work beautiful, fresh and smart, but she is thoughtful, kind, and a true team player. And, she is always looking for ways to grow her skills and push her designs to the next level, keeping abreast of the latest in UX and everything digital.
Quent Rickerby
Catalina has been a pleasure to work with over her time with us and would highly recommend her to any organization. We had several company rebranding projects and we couldn't have been happier with the results.
Thank you for getting to know me.