Designing experiences with heart and soul

As a UX Lead Designer based in Chicago, I’m passionate about creating meaningful and delightful experiences for users. With a background in visual design and expertise in UX design, I’m equipped to handle the full end-to-end design process.

WHAT I CAN DO

Skills and Expertise

UX Generalist

As a UX Generalist, I bring a versatile skill set that spans the entire UX design process—from research and testing to prototyping and implementation.

I excel at collaborating with stakeholders to create user-centered solutions aligned with business goals. With expertise in design thinking and user research, I’m able to identify challenges and deliver effective, impactful solutions.

Visual and Marketing Designer

With extensive experience in visual and marketing design, I bring a keen eye for aesthetics and a deep understanding of branding and marketing strategies. I specialize in crafting compelling designs that effectively convey a brand’s message and vision, and I am highly proficient in a range of design software and tools.

Lead

As a leader, I have experience guiding small design teams, offering mentorship and direction to ensure our work is cohesive and of the highest quality.

With excellent communication skills, I collaborate effectively with both team members and stakeholders, consistently delivering high-quality results through a well-rounded skill set and strong leadership.

WHAT I BELIEVE IN

My Core Values

value #1

Prioritize people

As a UX designer, I believe in putting people first—not just in the experiences we create but also by supporting the team that makes them happen.

VALUE #2

Be an optimizer

With strategy and a clear vision, I focus on allocating the right resources in the right places to create high-quality solutions that meet business goals.

VALUE #3

Find a way to win

I approach challenges with creativity and determination, always finding solutions that work without compromising my top priority: putting people first in the design process.

SOME

Testimonials

It is rare to work with someone who continually exceeds expectations. Catalina has been that person for me. She is truly one of a kind. I have had the great pleasure to work with her at two different companies and I hope that I get the chance to work with her for many years to come. Not only is her work beautiful, fresh and smart, but she is thoughtful, kind, and a true team player. And, she is always looking for ways to grow her skills and push her designs to the next level, keeping abreast of the latest in UX and everything digital.

Elisa Ivany, Creative Director

Catalina has been a pleasure to work with over her time with us and would highly recommend her to any organization. We had several company rebranding projects and we couldn’t have been happier with the results.

Quent Rickerby, Co-Founder Unity Project Holdings & NED at Airbnb Payments UK

Thank you for getting to know me.